Wealth is derived from the old English word "weal", which means “well-being". Wealth signifies an aggregation of resources and can be defined as the total resources necessary to sustain a specific standard of living.

Sustainability is the art of managing resources so that needs of today are fulfilled without compromising on the needs of tomorrow.

ABN Amro India is one of the country's leading bank and financial services organization.

Wealth and asset management is their core business. Thus Cognito conceptualized the ABN AMRO India sustainability report as

The design articulation centred on the tree of sustainability which was inspired by the Kalpavruksh - a wish-fulfilling tree, possessing a perennial source of bounty. It symbolises long life, health, wealth, shelter and prosperity that last for a 'kalp'. Kalp is the longest time period known on Earth and equals 4,320,000,000 years.

Keeping with the ethos of sustainability, the report was printed on recycled paper obtained from wood-free, environment-friendly pulp.